Abbott, a global leader in healthcare, has launched the "Chakkar Ko Check Kar" campaign to raise awareness about vertigo, a balance disorder affecting nearly 70 million people in India.
The company in a press statement on Tuesday said that the campaign aims to highlight the often-overlooked condition and encourage early diagnosis and treatment.
A key component of the campaign is a digital film featuring Bollywood actor and UNICEF India Ambassador, Ayushmann Khurrana, who shares his personal experience with vertigo. Diagnosed in 2016, Khurrana managed his condition through proper medication and meditation. He emphasises the importance of resilience and seeking the right help to manage vertigo effectively.
Abbott commissioned a survey conducted by IQVIA among 1,250 people across Mumbai, Delhi, Chennai, Bangalore, and Kolkata. The findings reveal the significant impact of vertigo on patients' lives. Vertigo triggers include anxiety, stress, travelling, and weather changes. Symptoms range from headaches and double vision to a feeling of blackout and neck pain. Despite its effects, only 48 per cent of people reporting dizziness get tested, with diagnosis typically occurring at an average age of 38.
Jejoe Karankumar, Medical Director at Abbott India, highlights the need for raising awareness and empowering individuals with knowledge to manage vertigo. The campaign also introduces an online assessment tool available in seven languages to help people identify vertigo symptoms early.
