NatureFit, a health tech platform known for its holistic wellness solutions, has signed a Master Service Agreement (MSA) with Aditya Birla Wellness, a health and wellness division of the Aditya Birla Group. The company in a press statement on Tuesday said that the collaboration will make NatureFit’s complementary and alternative healthcare solutions (AYUSH) accessible to over 20,00,000 users enrolled in the ‘Active Health’ app and web-based platform by Aditya Birla Wellness.
The partnership aims to provide comprehensive wellness solutions by integrating modern and traditional healthcare, including Prakriti Analysis (Free Health Tools) and an e-commerce section dedicated to AYUSH products, personalised wellness plans, and expert consultations.
Through this partnership, NatureFit will enhance Active Health’s offerings by incorporating services such as Ayurveda, Yoga, Unani, Siddha, and Homeopathy (AYUSH). Users will be able to facilitate virtual and physical consultations with AYUSH-based doctors and practitioners. Additionally, the collaboration allows users to access a network of AYUSH hospitals and information on AYUSH insurance compatibility. Personalised diet advice and a dedicated e-commerce section for natural healthcare products and immunity-boosting kits are also part of the expanded services. This collaboration aims to promote awareness about the benefits of AYUSH practices.
Avneet Bhatia, CEO and Co-Founder of NatureFit, commented, “With our profound expertise in AYUSH and Active Health's extensive reach, we are dedicated to providing holistic wellness experiences. This collaboration marks a significant step forward in promoting traditional healthcare practices. When a reputable entity like Aditya Birla Group embraces AYUSH, it not only enhances credibility but also reinforces people's trust in these time-honoured remedies. We are delighted to witness the industry's recognition of the importance of AYUSH in fostering well-being.”
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