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Agilus Diagnostics, an Indian diagnostic company has appointed, actor Anil Kapoor as its official brand ambassador.
In a press statement on Thursday, the company informed that the partnership, following Agilus’ brand identity relaunch in 2023, aims to enhance customer engagement and strengthen the company’s position as a leader in advanced diagnostic services across the country.
Anil Kapoor, known for his enduring appeal and commitment to fitness, represents values that resonate with Agilus Diagnostics, including integrity, trust, and excellence. His association with the brand is expected to inspire greater public awareness of the importance of regular health check-ups and proactive health management.
“We are thrilled to welcome Anil Kapoor to the Agilus Diagnostics family,” said Anand K, Managing Director & CEO of Agilus Diagnostics. “His dynamic image aligns perfectly with our commitment to delivering high-quality diagnostic services. This partnership marks an exciting new chapter for our brand, and we are confident that Anil Kapoor’s involvement will enhance our brand visibility and customer engagement," Anand added.
Sharing his excitement, Anil Kapoor said, “I am honoured to be associated with Agilus Diagnostics, a company that has been a trusted partner in diagnostics for my family and me. Their commitment to innovation and customer care sets them apart. The upcoming campaign, ‘Khud ko test karte raho’ (Keep Testing Yourself), encourages people to take control of their health—a message I deeply believe in.”
Piyush Jain, Chief of Marketing and Digital at Agilus Diagnostics, highlighted the significance of the collaboration, stating, “This partnership between a legacy actor and a legacy diagnostics brand will enhance brand recall and strengthen our outreach. We are excited to launch our 360° campaign and anticipate a positive impact on customer engagement.”
The creative campaign, developed by Double Barrel Communications centers around the theme of taking life's challenges head-on and emerging stronger. Neelesh Phadnis, Founder of Double Barrel Communications, described the tagline “Khud ko test karte raho” as a powerful and enduring message that will evolve with the brand in the years to come.
