Avesthagen and Apollo AyurVAID, a unit of Kerala First Health Services Private, an Apollo Hospitals Group Company, have announced a strategic partnership to develop and market a new line of scientifically validated medical foods and dietary supplements under the brand “AvestaAyurVAID.” This collaboration aims to set a new benchmark in the industry for quality, efficacy, and safety by integrating Ayurvedic principles with modern medical nutrition.
In a press statement on Thursday, the company said that the “AvestaAyurVAID” range will focus on addressing specific dietary needs associated with various diseases and conditions through scientifically validated nutritional products. These products will leverage natural bioactives based on promising Ayurvedic botanical candidates, validated using Avesthagen’s proprietary ADePt discovery engine and MetaGrid testing methodology. The partnership emphasises rigorous scientific and clinical validation to ensure a leading safety and efficacy profile.
Key areas of focus for the new product line include chronic disease management, such as diabetes, cardiovascular conditions, and metabolic disorders, as well as onco-nutrition, immunity, cognitive health, and mental well-being. Avesthagen’s subsidiaries, Avesta Nordic Research . and Avesta Good Earth Foods , will handle product manufacturing, while Apollo AyurVAID will oversee marketing efforts.
Dr. Preetha Reddy, Vice Chairperson of Apollo Hospitals and Chairperson of Apollo AyurVAID, said, “This collaboration represents a major advancement in integrating Ayurveda with cutting-edge scientific validation. By developing AvestaAyurVAID’s range of medical foods and dietary supplements, we are setting new standards in holistic healthcare and addressing the unique nutritional needs of our patients.”
Dr. Villoo Morawala Patel, Chairperson and Managing Director of Avesthagen Limited, expressed her enthusiasm stating, “We are excited about the opportunities this partnership with Apollo AyurVAID offers. Combining modern bioactives with Ayurvedic wisdom will enable us to provide personalised nutrition and effective treatments, supporting lifestyle management and overall health.”
Rajiv Vasudevan, Managing Director and CEO of Apollo AyurVAID, added, “This synergistic collaboration blends precision Ayurveda with biotechnology and nutrigenomics to create personalised health solutions. We are thrilled to leverage our Ayurvedic expertise alongside Avesthagen’s scientific validation to offer innovative medical foods and dietary supplements.”
The collaboration aims to deliver breakthrough plant-based nutritional products that support disease prevention and lifestyle management, offering patients proactive health solutions and potentially reducing the need for pharmaceutical interventions.
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