Doctor Against Addiction Launches Campaign ‘A Prescription For Deaddiction’

In response to the increasing prevalence of various addictions affecting family dynamics, personal lives, and societal safety, Doctor Against Addiction (DaAD) has launched a new campaign titled ‘A Prescription for Deaddiction’. 

In a press statement on Monday, the organisation informed that the initiative aims to empower doctors to actively combat addiction through early intervention during consultations.

The campaign, symbolised by "HRx", represents a prescription for harm reduction. This symbol is a commitment by doctors to address the harm caused by addiction and harmful behaviours, serving as a beacon of hope and change. According to Manish Sharma, Chief Coordinator of DaAD, the campaign equips doctors with the knowledge, compassion, and tools needed to identify and address addictions early on, integrating these practices into routine health checks.

The need for DaAD emerged from the increasing reliance on behaviours and substances like gadget addiction, alcohol, drugs, and tobacco. These can cause significant harm to individuals and society despite offering temporary relief or pleasure. DaAD believes healthcare professionals are well-positioned to make a profound impact on deaddiction efforts due to their close relationships with patients.

Chhavi Gupta, Senior Consultant at Yashoda Super-specialty Hospital, emphasises the importance of trust in the doctor-patient relationship for effective deaddiction counselling. She explains that creating an atmosphere of trust and non-judgment allows patients to feel comfortable sharing their concerns about potentially harmful behaviours, leading to more effective interventions.

Doctors are being trained to listen patiently, ask open-ended questions, and identify signs of various addictions. This approach aims to reduce stigma and promote compassionate, personalised dialogue. ‘A Prescription for Deaddiction’ focuses on tailored strategies, involving patients in setting deaddiction goals, and maintaining regular follow-ups to track progress.

Narender Saini, Former General Secretary of the Indian Medical Association, highlights the mental and physical health impacts of excessive behaviours, including anxiety, depression, liver damage, and cardiovascular problems. He notes that approaching patients without judgment fosters respect and understanding, reinforcing the doctor-patient partnership and aiding in deaddiction efforts.