Dr Morepen Launches LightLife to Address India’s Obesity Crisis

Dr Morepen has made its debut in the wellness segment with the launch of LightLife, a product designed to combat the rising obesity epidemic in India. Priced at Rs 599, LightLife targets health-conscious individuals aged 25 to 50, particularly those residing in Tier-I and Tier-II cities. The product, available in five flavours—Fruit Punch, Litchi, Lemon, Green Apple, and Orange—focuses on improving gut health as a sustainable solution for weight management.

India’s obesity crisis is growing at an alarming rate, with the World Obesity Atlas 2024 projecting over 25 per cent of Indian adults to be obese by 2035. This launch coincides with a booming weight management market in India, currently valued at Rs 12,000 crore and growing at 16 per cent annually.

Speaking at the launch event, Varun Suri, CEO of Dr Morepen, highlighted the critical need for effective weight management solutions, “India’s obesity market is expected to grow to $52.3 billion by 2032, reflecting the urgency to address weight management with solutions that are both safe and effective. At Dr Morepen, we believe in science and trust, not shortcuts. I am thrilled to bring LightLife to India, where high-fat and high-carb diets have contributed to a surge in obesity and diabetes. With LightLife, we address these challenges without crash diets or harmful fads, offering freedom from complicated regimens. This programme is not just about weight loss—it’s about promoting a healthy, balanced lifestyle through globally respected innovations like Slimbiome and Intelicaps, empowering individuals with a scientifically validated, trustworthy solution they can rely on.”

Science-Backed Approach

LightLife distinguishes itself with a scientific approach to weight loss. The product incorporates prebiotics sourced from the UK, probiotics from Belgium, and dietary fibre, addressing critical aspects of weight management such as gut health, reduced cravings, and enhanced satiety. This method moves beyond conventional calorie-counting or restrictive diets.

To complement the product, Dr Morepen has introduced a comprehensive wellness programme. This includes personalised nutrition plans, strength training guidance, and a dedicated health app to help users track their progress. The multi-dimensional approach is aimed at achieving sustainable weight management and an overall lifestyle transformation.

Tackling a Growing Crisis

The launch of LightLife is timely, as obesity rates in India continue to climb. According to NFHS-5 data, 24 per cent of Indian women and 23 per cent of men are currently affected by obesity. This condition increases the risk of associated illnesses such as diabetes and cardiovascular disorders. LightLife is designed to address these risks while promoting a healthier lifestyle.

Dr Morepen’s innovative solution comes at a time when dietary habits in India, often characterised by high-fat and high-carbohydrate foods, have contributed to a surge in lifestyle-related diseases. By providing a reliable and science-driven solution, LightLife seeks to make a meaningful impact in the wellness space.