Emcure & MS Dhoni Launch National Campaign To Combat Male Anemia

Emcure Pharmaceuticals , a leading Indian pharmaceutical company, has launched a nationwide awareness campaign on International Men’s Day to address the growing concern of anaemia among Indian men. The campaign features cricket legend MS Dhoni and aims to spotlight the health risks of anaemia in men while promoting early diagnosis and treatment.

The latest National Family Health Survey-5 (NFHS-5) reports a significant rise in anaemia among Indian men, with a prevalence rate of 31 per cent among adolescent boys and 25 per cent among adult men. Over the years, anaemia rates have notably increased among teenage boys in 23 states and adult men in 17 states, presenting a significant public health challenge.

Traditionally, Emcure has focused on raising awareness about anaemia in women. However, recognising the alarming rise in anaemia among men, the company is expanding its efforts to highlight the critical need for addressing this issue among male populations.

Anaemia can have serious health consequences, including decreased attention span, reduced productivity, and a higher likelihood of developing chronic conditions such as diabetes, cardiovascular diseases, and rheumatoid arthritis. Despite its risks, male anemia often remains underdiagnosed and overlooked in public health discourse.

The campaign features MS Dhoni in a video emphasising the symptoms of anaemia, such as fatigue, dizziness, weakness, and shortness of breath while encouraging men to seek early diagnosis. A self-check tool for iron deficiency anaemia has also been introduced on the website anemiafreeindia.com to promote awareness and prompt action.

Dr. Anupam Sachdeva, Director of Pediatric Hematology at Sri Ganga Ram Hospital, New Delhi, highlighted the economic implications of male anaemia. “The increasing prevalence of anaemia among men nationwide signifies an imminent threat to our economic productivity. Recognising early symptoms like difficulty concentrating, fatigue, and weakness is essential for addressing iron deficiency levels,” he stated.

Anil Kothiyal, President of India Business at Emcure, underlined the company’s commitment to preventive healthcare. “This campaign reaffirms Emcure’s dedication to tackling critical health challenges. Expanding our initiatives to include male anaemia aligns with our mission to improve patient health and focus on preventive care,” he said.