Emcure Pharmaceuticals Launches ‘Cure and Beyond’ Campaign With MS Dhoni

Emcure Pharmaceuticals, a prominent name in India's pharmaceutical landscape, has introduced its latest corporate campaign titled ‘Cure and Beyond’. The campaign, featuring cricket icon MS Dhoni, was unveiled today in Pune.

The ‘Cure and Beyond’ campaign not only aims to spotlight innovation as the cornerstone of Emcure's operations but also endeavors to instill a sense of thought leadership within the Indian pharmaceutical sector.

This initiative transcends the conventional role of pharmaceutical companies by emphasising a broader mission of supporting, empowering, and educating individuals towards leading healthier lives. The campaign's promotional materials, including an ad film starring 'Captain Cool' MS Dhoni, will be disseminated across various media platforms, spanning digital, television, and print, the company informed.

Speaking at the campaign launch, Satish Mehta, Managing Director and CEO of Emcure Pharmaceuticals, expressed, at Emcure, we have consistently strived to set new standards in healthcare. The ‘Cure and Beyond’ campaign serves as a platform to articulate our vision and values. Who better to champion this cause than someone who epitomises going above and beyond in life - Dhoni. Through this initiative, we aim to reinforce our commitment to empowering individuals and communities through innovative healthcare solutions.”