MediBuddy, a digital healthcare platform, has launched an inspiring Independence Day campaign titled #AyeWatanAt77, celebrating the theme of ‘Strength Through Health’.
In a press statement on Tuesday, the company said that this innovative initiative aims to connect personal well-being with national progress, reinforcing the message: ‘Empowering a Healthier, Stronger India’.
The campaign underscores the importance of individual health as a critical component of national development. Traditionally, Independence Day focuses on national achievements, but MediBuddy's campaign highlights the often-overlooked link between personal health and national strength. By advocating for personal wellness, the initiative seeks to inspire Indians to view their health as a contribution to the country’s progress.
Saibal Biswas, SVP and Head of Marketing, Partnerships & PR at MediBuddy, explained, “As India advances, the health of its people remains a crucial factor. In the rush of daily life, personal health often takes a backseat, but this campaign aims to shift that perspective. It’s a reminder that individual wellness is integral to national strength. By ensuring every Indian has access to quality healthcare, we empower them to contribute more effectively to our nation's growth.”
The campaign is spearheaded by MediBuddy’s in-house creative team and features a 1-minute video that will be shared across all major social media platforms.
In addition to the campaign, MediBuddy will soon introduce the MediBuddy Shield and MediBuddy Shield+ healthcare cards. These cards are designed to promote health and well-being, offering valuable benefits for personal use or as thoughtful gifts, the statement from the company read.
