Tata Water Mission takes a holistic approach to Menstrual Hygiene Management through Behaviour Change Communications (BCC). The focus is on breaking the stigma associated with menstruation and encouraging a dialogue on it, thereby making it a non-issue. The short film chronicles the experiences of the MHM Sakhis and the period fellows across various regions. It also showcases the various myths and perception of menstruation among the rural women and how the interventions by the Tata Water Mission have made an impact in driving conversations leading to behavioral change.
