AbbVie India & Sightsavers India Partner To Boost Glaucoma Awareness Campaign

In a collaborative effort to combat the prevalence of glaucoma in India, Sightsavers India and AbbVie Therapeutics India have joined forces to launch a comprehensive awareness campaign aimed at raising awareness about this often overlooked eye ailment, the company informed in a press statement on Friday.

Glaucoma, a leading cause of irreversible blindness affecting millions across India, has prompted Sightsavers India and AbbVie Therapeutics India to initiate a concerted effort to educate the public about the risk factors associated with glaucoma, advocate for regular eye check-ups, and emphasise the importance of early detection and treatment.

The 15-month-long awareness campaign encompasses both offline and online activities, including national and regional consultations, glaucoma screening camps, digital outreach through a dedicated microsite and social media promotions, and educational jingles, the company's statement read.

Suresh Pattathil, Managing Director of AbbVie India, stated, “AbbVie India is pleased to collaborate with Sightsavers India to promote public health and encourage informed decision-making about glaucoma throughout India. With prevalence rates of glaucoma alarmingly high and a significant number of cases remaining undiagnosed, our collaborative efforts are crucial in addressing this public health challenge and moving towards a future where sight loss is preventable and manageable.”

RN Mohanty, CEO of Sightsavers India, said, “Our partnership with AbbVie India marks a significant step forward in our mission to raise awareness about glaucoma in India. With millions at risk of irreversible blindness due to undiagnosed cases, our joint efforts aim to shed light on the complexities of glaucoma, promote increased awareness, and advocate for early detection. Together, we strive to pave the path towards a future where every individual can safeguard their vision and enjoy a life unhindered by preventable sight loss.”

The campaign targets a broad audience, particularly individuals aged 40 and above, through targeted outreach efforts and engaging content, the company added.