Aurelle Health, India’s inaugural direct-to-consumer (D2C) nutraceutical brand dedicated to women’s hormonal health, has officially launched. Marking a significant milestone in the Indian nutraceutical market, Aurelle Health offers a range of clean, authentic, natural, and science-backed supplements designed to address hormonal imbalances such as Polycystic Ovary Syndrome (PCOS), the company said in a press statement on Monday.
Founded by Paridhi Maheshwari and rooted in Balaxi Pharmaceuticals' legacy, Aurelle Health aims to support the estimated 1 in 5 Indian women suffering from hormonal issues. The brand's mission is to educate and assist women in managing their hormone health through well-researched, clinically proven formulations, the statement from the company read.
“Hormonal imbalances often result from unhealthy diets, sedentary lifestyles, and genetic factors. While there is no cure for PCOS, managing symptoms through diet, lifestyle changes, and supplements is essential. Aurelle Health leverages natural ingredients and scientific research to offer effective solutions tailored to individual needs,” said Paridhi Maheshwari, founder of Aurelle Health. She also highlighted how her personal experience with PCOS has shaped the brand's approach.
The launch features products in four key categories: hair health, skin health, gut health, and weight management. New offerings include Clear Canvas, Mane and Maintain Gut Health, and Tone it Down. These products are manufactured to high standards, are non-GMO, clinically proven, sugar-free, and vegan.
Aurelle Health’s supplements are available on their website https://aurellehealth.com, Amazon, and select skin and hair clinics.
