Bibo Raises $150K In Pre-series A Round

Health & pharma products company, Bibo raised USD 150k from investors led by ah! Ventures. Bibo is D2C (direct to consumer) health products brand launched in 2020.

This Bangalore based startup’s flagship brand is Bibo (Breathe in Breathe out). It is founded by Vikash Kumar, ex investment banker. Having worked with Deloitte, SBICaps and Springforth Capital, Vikash closed multiple transactions in pharma, healthcare and energy sector. “Having worked with several pharma entrepreneurs and CXOs and visiting around hundred pharma facilities, I could understand the vastness of the sector which had been growing in double digits for over a decade. However, the whole trade is being run traditionally with conventional methods. Even after evolution of e-pharmacies like Pharmeasy, 1mg etc., the key stakeholders and product mix remains the same," says Vikash on how he started his journey.

Bibo has launched products in respiratory care space and will be strengthening its offerings for chronic patients in the segment. Company has got good response of products on platforms like Amazon and Pharmeasy and has sold more than 3 lakh quantities across 7 SKUs since inceptions.

“India being largely under-branded in healthcare products space, I see strong potential in Bibo to launch premium and effective products and grow at a disproportionate pace compared to traditional companies. I liked the approach of founder and key team, and decided to back them,” said Srikanth Iyengar, MD with large UK tech learning firm, previously a senior leader with Capgemini, Conduent and Infosys and also an angel investor in startups like Avni, WYSA.io and Oben etc.

“Specialized D2C brands have a long way to go. They would always deliver larger returns on ad spend as the basket size would be larger and bigger repeat orders from chronic users. Bibo has already demonstrated ability by achieving more than Rs 5000/- sales per repeat buyers while average MRP stands ~Rs 110. This also ensures high profitability and valuations. We are excited to work with Bibo and look forward to work closely with them in coming months,” said Abhijeet Kumar, Co-Founder, ah! Ventures.