In a landmark initiative aimed at combating the diabetes epidemic in India, Danone (NIPL) has partnered with Apollo 24|7 to introduce the Super 6 Diabetes Program.
In a press statement on Thursday, the company informed that this innovative program integrates Apollo’s digital healthcare platform with Danone’s expertise in diabetes nutrition, offering a holistic approach to managing diabetes.
As the exclusive nutrition partner, Danone India will provide its Protinex Diabetes Care (PDC) as a cornerstone of the program. Protinex Diabetes Care is designed as a Food for Special Dietary Use (FSDU), featuring high dietary fibre for gradual sugar absorption, reduced carbohydrate content, and a low Glycemic Index (GI) to manage blood sugar levels effectively. This scientifically formulated product aims to support blood sugar control and improve overall health outcomes for individuals with diabetes.
The press statement further informed that the Super 6 Diabetes Program seeks to empower individuals by offering a comprehensive range of tools and resources. Participants will benefit from professional coaching, nutritional advice, and real-time monitoring through Apollo 24|7’s advanced digital platform. The program includes customised care plans and access to Protinex Diabetes Care to help users manage their condition more effectively.
India, often termed the diabetes capital of the world, faces a critical challenge with approximately 77 million adults suffering from Type 2 diabetes and an additional 25 million at high risk. More than half of these individuals are unaware of their condition, leading to severe health complications if not managed promptly.
To enroll in the Super 6 program, individuals can visit the program’s landing page through various marketing campaigns. After expressing interest and filling out a short form, they will receive a call from the sales team for further assistance. Upon registration and payment, participants will embark on their HbA1c reversal journey, receiving personalised guidance and support throughout.
Key features of the Super 6 Diabetes Program include:
Real-time Monitoring and Management: Users can monitor and manage their diabetes through the program’s digital platform.
Professional Coaching and Nutritional Advice: Expert guidance helps users effectively manage their condition.
Exclusive Nutrition Support: Protinex Diabetes Care is integrated into the program to assist with blood sugar control.
Sriram Padmanabhan, Marketing Director of Danone India, commented, “Proper nutrition is essential in diabetes management. Protinex Diabetes Care provides the necessary nutrients to support overall health. Our partnership with Apollo 24|7 aims to equip individuals with the nutritional support and guidance needed to take control of their health.”
Amrit Ravi, Head of Business for Digital Therapeutics at Apollo 24|7, added, “The Super 6 Diabetes Management Program focuses on cultivating healthy dietary and activity habits under expert guidance. With our comprehensive self-management tools, we aim to increase awareness about balanced nutrition and protein’s role in diabetes management.”
