Indians Are Waking Up To Lifestyle Diseases; 80 Percent Urban Indians Say They Take Preventive Measures; A Numr Research
According to a report, ‘India: Health of the Nation’s States’ by Indian Council of Medical Research (ICMR), the “estimated proportion of all deaths due to Non-Communicable Diseases (NCDs) has increased from 37.09% in 1990 to 61.8% in 2016.” In this background, Numr Research surveys urban Indians over 8 Indian cities to gauge their awareness towards the lifestyle diseases.
80% of the survey respondents said they undertake various practices to prevent lifestyle illnesses. 16% men reported that they do not take any precautions to prevent lifestyle diseases while 23% women claimed the same.
India is, consequently waking up to health, fitness and wellness in a big way. Preventative measures and better food habits seem to be the epicentre of the attention. When asked to choose what they partake in to prevent NCDs, the majority 64% claimed that they engage in physical activities and exercise. This includes playing sports, going to the gym or doing yoga regularly. 50% people reported that they try to follow a proper diet and cultivate healthy food habits, and only 26% people claimed to go for routine health check-ups. 18% of total respondents reported that they do all of the above mentioned practices and 2% reported that they do none. Interestingly, contrary to the majority, only people above 45 reported that they prefer following a proper diet over exercising or engaging in any physical activities.
It is evident that the Indian fitness and wellness industry is poised for a massive transformation. Rising disposable household income, awareness around health and rising lifestyle ailments plaguing Indians are some of the causes driving this transformation. In fact, according to a report, Google registers around 23 million search for Fitness centres every day.
The Numr survey also reported the monthly health spends of individuals living in the top 8 cities. The majority 36% revealed that they spend somewhere between INR 1K to 2K on the preventative measure of their choice.
Also,
Delhi reported the highest number of individuals spending over 4K monthly, at 35% while Kolkata registered the lowest. (18%)
As echoed by the survey, preventative healthcare in India is booming, especially among the affluent urban class. As per a report titled, ‘Indian Habit of Being Healthy’, Preventative Healthcare Industry is estimated to be around USD 100 billion by 2022, growing at the CAGR of 18%. Healthy consumption (30%) and fitness (27%) form the largest segments of this industry.
