LifeCell Collaborates With Kapture CX To Enhance Customer Experience & Support Operations

Chennai-based LifeCell International has partnered with Kapture CX, a prominent customer experience solutions provider, to optimise its support operations across multiple channels. This integration aims to revolutionise LifeCell’s customer engagement by streamlining ticketing management and enhancing service efficiency.

Founded in 2004, LifeCell is known for its advanced healthcare offerings, including stem cells and genomics, to meet India’s current and future health needs. Through its Community Banking Program, LifeCell boasts the world’s largest repository of ready-to-use stem cell units for Indian-origin patients, with over 70,000 matching units available. The company is committed to making its innovative healthcare products and services accessible to all, ensuring better health outcomes for children and families.

The integration of Kapture CX brings a unified platform for LifeCell’s customer support, centralising interactions across key channels such as calls, social media, email, and website forms. By eliminating the need for multiple systems, this partnership enhances agent productivity, allowing for quicker and more accurate resolutions.

Pawan, CTO of LifeCell, emphasised the significance of this collaboration, stating, “Integrating Kapture CX into our customer support system will significantly contribute to LifeCell's journey in providing seamless, efficient, and proactive service. We look forward to centralizing our customer data and improving agent productivity whilst emphasizing consumer responsiveness and the high-quality care they deserve."

Kapture CX’s AI-driven systems enable proactive customer support, including addressing abandoned carts to boost lead conversions and revenue. The platform also supports outbound call capabilities, empowering agents to initiate conversations and enhance customer outreach.

Gaurav Juneja, CRO of Kapture CX, expressed enthusiasm about the partnership: “We are thrilled to partner with LifeCell. This collaboration exemplifies how our tech-first approach and AI-driven systems can transform customer engagement, ensuring that LifeCell continues to lead the way in innovation while enhancing overall customer satisfaction."

LifeCell has been actively diversifying its offerings, launching the skincare brand ‘AreoVeda’ for pregnant women, new moms, and newborns, alongside discreet mail-order test kits for health investigations. The integration with Kapture CX aligns seamlessly with LifeCell’s growing business needs and its mission to expand its global presence.