Miror Introduces Miror Bliss To Aid Indian Women During Menopause & Perimenopause

With a staggering 82 per cent of Indian women grappling with perimenopause and menopause symptoms, Miror, a leading FemTech platform, has unveiled Miror Bliss, a specialised supplement designed to support women through these pivotal life stages. This launch addresses the significant gap in awareness and resources available to manage the challenges associated with hormonal changes.

Perimenopause and menopause are critical phases in a woman’s life, often accompanied by symptoms such as hormonal imbalances, hot flashes, mood swings, and sleep disturbances. In India, women typically enter menopause earlier than their Western counterparts, at an average age of 46.2 years compared to 51 years globally. Perimenopause, which precedes menopause, usually begins around age 44.7 and can last up to a decade, intensifying the range of symptoms experienced.

Sanjith Shetty, Founder and CEO of Miror, emphasised the need for better support systems for women navigating these changes. “Perimenopause and menopause bring unique challenges, but they also represent a powerful chapter in a woman’s life. Unfortunately, these experiences are often overlooked, leaving many women to face them without adequate support. With Miror Bliss, we aim to change that by combining science, nature, and a deep understanding of women’s health to empower women to embrace this phase with vitality and resilience,” Shetty stated.

Miror Bliss is meticulously formulated with 18 scientifically selected ingredients aimed at alleviating common symptoms and promoting holistic health. Key components include Shatavari and Black Cohosh for hormonal balance, Evening Primrose and Gokhru to relieve hot flashes and night sweats, Ashwagandha and Magnesium Glycinate to address mood and sleep disturbances, and Calcium and Vitamin D3 to strengthen bones and joints. Additionally, Ashoka Bark and CoQ10 are included to bridge critical nutritional gaps, offering long-term health benefits.

The hormonal fluctuations and nutrient deficiencies experienced during perimenopause and menopause make it challenging for women to meet their nutritional needs through diet alone. Miror Bliss provides a practical solution by addressing these symptoms while supporting overall health and well-being.

The introduction of Miror Bliss comes at a time when the demand for targeted wellness solutions in India is surging. The number of post-menopausal women in the country is expected to increase from 96 million in 2011 to an estimated 401 million by 2026. By offering a comprehensive supplement tailored to these needs, Miror is at the forefront of transforming how women approach perimenopause and menopause care.

“This development marks a pivotal moment in women’s health in India, providing much-needed support and empowering women to manage their health proactively,” said Shetty. Miror Bliss not only aims to improve the quality of life for millions of women but also reinforces Miror’s commitment to leading advancements in FemTech and women’s wellness.