Protinex Diabetes Care, in collaboration with Apollo Health Co’s Apollo 24|7 platform, has launched a new initiative to support diabetes management and promote early testing across India. In recognition of World Diabetes Day, customers purchasing a Protinex Diabetes Care pack are eligible for a complimentary HbA1c test, the benchmark for long-term blood glucose monitoring. This test, measuring average glucose levels over the previous two to three months, can be conveniently scheduled for home collection via Apollo 24|7. The offer is valid until November 30, 2024.
With diabetes affecting more than 101 million people in India—11.4 per cent of the population, according to a recent ICMR-INDAIB study—the partnership between Protinex Diabetes Care and Apollo 24|7 aims to increase awareness about regular glucose testing and proactive health management. Access to free HbA1c testing aims to make blood sugar monitoring more accessible and encourages individuals to take active control over their health journey.
Protinex Diabetes Care provides a clinically proven low GI formula, rich in fibre and 11 essential immuno-nutrients, designed to support blood sugar control and boost immunity. Through this partnership, Protinex emphasises the importance of early diagnosis and effective diabetes management.
Sriram Padmanabhan, Marketing Director of Danone India, commented on the partnership, “The right nutrition is crucial in the battle against diabetes. It’s not just about managing blood sugar levels but also about early diagnosis. This World Diabetes Day, we’re proud to collaborate with Apollo 24|7 to empower individuals in their diabetes management journey. By offering a complimentary HbA1c test, we hope to remove barriers that prevent individuals from regularly monitoring their health and to raise awareness about the role of protein and fibre in managing diabetes.”
Echoing this sentiment, Madhava Krishna, VP – Category at Apollo 24|7, added, “Our partnership with Protinex Diabetes Care aligns perfectly with our vision to make essential diabetes testing widely accessible. Protein and fibre play crucial roles in diabetes management, helping regulate blood sugar and maintain sustained energy. With these nutrients and regular health checks, we aim to support individuals in taking meaningful steps toward managing their health.”
To reach a wider audience, Protinex Diabetes Care will ensure prominent visibility across Apollo’s retail and online platforms, helping raise awareness of the importance of early diabetes diagnosis and effective management. Additionally, Apollo has introduced a dedicated toll-free number for consumers to inquire about their tests and available health services.
This initiative aligns with Danone’s mission to promote health through nutrition, reinforcing Protinex Diabetes Care’s commitment to supporting those with diabetes in leading healthier lives without compromising essential nutrients. By combining balanced nutrition with a proactive health approach, Protinex Diabetes Care continues to contribute to improving the health and well-being of people across India.
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