Tandon Eye Hospital, a leading specialist in eye care, has partnered with Orion Digital to enhance its digital communications strategy.
The hospital in a press statement on Thursday informed that the collaboration aims to significantly improve the hospital’s digital footprint by optimising its social media and search engine visibility, increasing patient engagement, and positioning the hospital as a key player in ophthalmology-related medical tourism.
Under this mandate, Orion Digital will streamline social media marketing and search engine optimisation (SEO) efforts, boosting website traffic and raising awareness about Tandon Eye Hospital’s services. Additionally, the partnership will focus on utilising performance-based advertising to target specific patient demographics, both locally and internationally, enhancing Tandon Eye Hospital’s role in medical tourism.
“We are excited about partnering with Orion Digital to improve our engagement and perception online. This partnership will enable us to reach a wider audience and offer improved access to vision care information, best practices, and treatment options. At Tandon, our goal is to make eye health more accessible and to raise awareness about vision care,” stated Dr. Ashok Tandon, Founder of Tandon Eye Hospital.
Arshad Jamal, Group Head of Orion Digital, emphasised the importance of local visibility, saying, “Hospitals need a strong patient engagement program with significant local visibility, especially within a 10 km radius. Orion Digital aims to achieve this for Tandon Eye Hospital by establishing a presence across multiple platforms. Additionally, we will explore opportunities to position Tandon Eye Hospital in medical tourism for eye treatment. Our goal is to help Tandon Eye Hospital connect more effectively with their target audience through creative and locally optimised strategies.”
