Roche Pharma Unveils Customer Experience Center In Chennai
Roche Pharma India on Thursday inaugurated an industry-first customer experience center; envisioned as a space to spur collaboration with healthcare professionals, researchers and educational institutions.
This center will offer immersive and interactive healthcare content, comprehensive insights into medical science and information about Roche’s innovative, life-changing product portfolio and technologies.
Using the latest 4IR (Fourth Industrial Revolution) digital technologies such as Augmented Reality (AR), Virtual Reality (VR) and AI, doctors and other stakeholders will be able to visualize disease pathways, drug-action in the human body, and co-create better solutions leading to better patient outcomes.
“We are thankful to Roche for recognizing the incredible digital technology ecosystem and talent potential within Tamil Nadu. Their choice to set-up the first Roche Customer Experience Center in Chennai is an endorsement of Tamil Nadu’s skilled workforce and unmatched superiority in healthcare globally. I am hopeful that this center will help healthcare professionals develop greater understanding of advanced, innovative treatment options, enabling them to deliver better healthcare to people,” said Dr. T R B Rajaa, Honorable Minister of Industries, Investment Promotion and Commerce, Government of Tamil Nadu.
This is the first of similar customer experience centers that Roche plans to have in different parts of the country, helping customers experience biopharma innovations in a completely new manner.
V Simpson Emmanuel, MD & CEO of Roche Pharma India said, “A thriving economy anchored in software services and the abundant availability of top-notch talent make Chennai the perfect city for our debut customer experience center.”
“Healthcare innovation and outcomes are getting faster, better and precise with the coming together of medical knowledge backed by huge amounts of data and insights. The future belongs to those who can leverage the power of this combination. The Roche Experience Center will aim to help customers tap into the power of data, insights and advanced visualization to deliver better care for patients and the society,” Simpson added.
