Justhuman, a neurocosmetics brand, renowned for its haircare and personal care products, has officially entered the luxury skincare market. The company’s flagship product, Microshots AgeDefying Peptide Treatment Cream, is set to redefine anti-ageing skincare by offering a comprehensive home treatment that rivals professional dermatological procedures like micro-needling, botox, and fillers.
The Microshots AgeDefying Peptide Treatment Cream, priced at Rs 7,000, promises to revolutionise the luxury skincare market with its advanced 60X deeper penetration capability compared to traditional creams. This launch is part of a broader strategic expansion that includes other innovative skincare products such as AyuGrowth Fortifying Hair Oil, 30-Sec Foot Facial, and Curcumin Picture Perfect Face Mask. Each product is designed to seamlessly integrate into the daily regimen of discerning consumers, ensuring both efficacy and purity.
"Expanding into skincare was a natural progression for Justhuman, driven by our deep-rooted commitment to harnessing the power of neurocosmetics for enhanced well-being," said Roshini Sanah Jaiswal, Founder and CEO of Justhuman. “We attempt to address the real issues that today's mature women face in beauty and personal care. Our new products, especially the groundbreaking Microshots AgeDefying Peptide Treatment Cream, exemplify our focus on innovation, quality, and customer satisfaction, aiming to redefine graceful ageing effortlessly,” Roshini added.
The Microshots AgeDefying Peptide Treatment Cream utilises Justhuman's proprietary Microshot technology, enabling an unprecedented deep delivery mechanism that allows potent peptides to penetrate 60 times deeper into the skin compared to traditional products. This significantly enhances collagen production and rejuvenates the skin from the first application. Packed with six dynamic peptides, including Copper Tripeptide, Acetyl Hexapeptide, and Palmitoyl Pentapeptide, along with a rich blend of six types of Hyaluronic acids, the cream offers dramatic improvements in skin texture, firmness, and youthfulness.
The launch coincides with significant growth in the Indian beauty and personal care (BPC) market, which is projected to expand at an annual rate of 10 per cent, reaching USD 30 billion by 2027. This growth is driven by India's expanding middle class and their increasing demand for premium yet accessible beauty solutions, outpacing comparable markets in China and Indonesia.
