In a concerted effort to foster a tobacco-free future, the "Nasha Mukti Indradhanush Abhiyan India" campaign has gained momentum across the nation. Launched by the Asian Coalition for Health Empowerment (ACHE) in partnership with Doctors Against Addiction (DAAD), this initiative is rallying medical professionals and the public towards a healthier, addiction-free India.
Over the past eight months, the campaign has garnered support from over 1,000 doctors, public health experts, and medical students at both undergraduate and postgraduate levels. Signatures collected are being presented to health organisations and policymakers, including the Prime Minister’s Office (PMO), advocating for stringent measures to curb tobacco use and other harmful addictions.
Narender Saini, former General Secretary of the Indian Medical Association (IMA), emphasised, "The Nasha Mukti Indradhanush Abhiyan India marks a pivotal movement towards a healthier society. It integrates comprehensive strategies to combat tobacco addiction while advocating for robust policies to prevent substance abuse."
Targeting not just tobacco but also drugs, alcohol, and excessive smartphone use, the campaign aligns with the United Nations' Sustainable Development Goal-3 (SDG-3) on ensuring healthy lives and promoting well-being. Pawan Gupta from BLK-MAX Super Speciality Hospital Delhi highlighted the campaign's global-local strategy, emphasising its role in fostering collective advocacy for improved health policies.
Sunaina Soni of Subharti Medical College, Meerut, echoed the significance of community support, stating, "The overwhelming response from healthcare professionals underscores the campaign’s impact. Our collective efforts are driving tangible policy changes, paving the way for a future free from addiction."
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