Aditya Birla Health Insurance Co. Limited (ABHICL) announced the launch of a comprehensive health insurance plan for young and healthy adults called Activ Fit.
In the insurance plan, the health insurance subsidiary of Aditya Birla Capital Limited (ABCL) will provide an upfront 10 per cent good health discount based on an assessment done through a unique facial scan, up to 50 per cent health returns on being active and 100 per cent Binge Refill to ensure that health insurance becomes an attractive proposition for the cohort.
Along with the above features, the insurance policy includes maternity cover, modern treatment, and in-patient hospitalisation at an affordable premium.
The plan provides a 10 per cent upfront good health discount while purchasing the policy on the basis of the results of health risk assessment and facial scan.
This feature enables them to get cover up to sum assured for any illness or injury. The product includes modern treatments, mental care cover; HIV/AIDS and STD; day care treatments, pre-hospitalisation; post-hospitalisation; and road ambulance cover. All maternity benefits, including normal delivery, C-section delivery, new born baby expenses, vaccination expenses and stem cell preservation, are covered.
"The pandemic has changed the perception that they are immune to health-related issues or only their employer provided health cover will suffice future medical costs. Our new Activ Fit plan has been designed keeping in mind this new awareness and health security needs of this often over-looked audience. It is not just a health insurance plan that provides financial cushioning, but a one-stop health solution that nudges the customer to live a healthy and rewarding life," CEO, ABHICL Mayank Bathwal said at the launch.