GenS Life Revolutionises Health & Fitness For India’s Silver Generation
GenS Life’s transformation goes beyond a simple app, now offering a range of services that cater to the dynamic lifestyles of seniors
In a groundbreaking move to reshape societal views on ageing, GenSxty Tribe has unveiled its evolved GenS Life platform, designed to empower India’s vibrant 60+ population. Built by and for seniors, GenS Life is poised to be the ultimate digital companion and community, offering tech-powered experiences and tailored services to meet the diverse needs of the silver generation.
GenS Life’s transformation goes beyond a simple app, now offering a range of services that cater to the dynamic lifestyles of seniors. From engaging cartoons by renowned cartoonist Manjul to rejuvenating yoga sessions by The Yoga Institute, the platform is redefining aging in India.
Meenakshi Menon (65), Founder of GenS, stated, “For too long, the spirited, tech-savvy nature of India’s seniors has been overlooked. GenS Life is here to empower the 60+ cohort to embrace their golden years with confidence and vitality, shattering outdated stereotypes.”
The platform’s reach extends to both the seniors themselves and their families. GenS emphasises fostering stronger intergenerational relationships, creating a supportive ecosystem for both parents and children.
The evolution of GenS Life is backed by extensive research from YouGov, revealing insights into the lifestyle preferences of India’s 60+ population. The findings highlight a tech-savvy, health-conscious, and financially engaged group actively seeking new experiences.
Key Insights from the GenS x YouGov Study
Over 60 per cent of seniors use digital payments regularly.
62 per cent of seniors work out weekly, with many integrating fitness into their daily routines.
72 per cent are passionate about travel, and 41 per cent use digital platforms for bookings.
24 per cent of seniors prioritise saving for vacations after retirement.
A growing number of seniors (29 per cent) are investing in stocks and even cryptocurrency (7 per cent).
“The data clearly challenges outdated notions about ageing,” said a YouGov spokesperson. “Seniors are not just adopting technology; they are using it to enhance their lives and pursue new adventures.”
As GenS Life continues to grow, the platform is creating a sense of community for seniors, addressing issues like loneliness, mental health, and the challenges of ageing in an increasingly urbanised world. The platform aims to bridge the gap between the generations, offering personalised support and a vibrant space for the 60+ cohort to thrive.
Menon concluded, “GenS Life is more than a platform—it’s a movement that will change how the world views ageing. We are here to offer seniors a future full of freedom, fulfilment, and endless possibilities.”
