Health insurance companies should focus more on disease specific policies: Member (Non-Life), IRDAI
Ms TL Alamelu, Member, Non-Life, IRDAI stressed upon the need for increasing the health insurance market in the country. She urged the health insurance companies to focus on launching disease specific policies to increase the customer base.
Addressing a webinar ‘Virtual Health Insurance Conference 2020-Innovation for Bridging the Gap’, organized by FICCI, Ms Alamelu said, “This is what the customer is looking for.” Health insurance companies should focus on developing disease specific policies to cover a larger population rather than focusing only on healthy individuals, she added.
Ms Alamelu further added that there is a need to set up a mechanism that the person with insurance policy gets benefits even at the diagnostic centre and pharmacy.
Emphasizing the need for more awareness in the health insurance sector, she said, “It is better to have minimal health insurance with all the exclusions, than a situation of no health insurance.”
Ms Alamelu also emphasized the need for a better grievance redressal system to gain customers trust. “During this time, the number of grievances related to COVID polices are very less and resolutions are also positive by the companies. Health insurance companies should extend this mechanism to all other types of health insurance policies as well. This is the only way, trust can be built among the public,” she added.
To promote the use of Artificial Intelligence in the sector, Ms Alamelu said, “We are planning to come out with a regulatory sandbox for fintechs and insurance companies for bringing innovation through the use of blockchain, AI which can be further broad based with suggestions.”
Elaborating on the growth witnessed in the health insurance sector, she said that the current growth witnessed in the health insurance sector is on a fast forward stage. “Today, health has become the biggest line of business under the general insurance category and by the year end, it will overtake motor insurance also,” she added.
Highlighting the impact of COVID-19 spreading to tier 2,3 cities and rural areas, Ms Alamelu said that there is an increase in the health protection gap in the health insurance sector. “96 percent of the population don’t have a health cover. During this time also a small out of pocket expense in hospitals can financially impact the customer. There is a need to reduce this gap,” she said.
Mr Prasun Sikdar, Co-Chair, FICCI Health Insurance Committee and MD & CEO, Manipal Cigna Health Insurance discussed the shifting paradigms of business, including changes in customer behaviour and mindset in the midst of COVID- 19 outbreak. He mentioned that today health insurance is no longer a 'priority' but a 'necessity' for people. He talked about making health insurance affordable, predictable and simple in order to bridge the gap between customer expectations and experience.
Mr Mayank Bathwal, Co-Chair, FICCI Health Insurance Committee; CEO Aditya Birla Health Insurance said that OPD expenses, contributing to more than 60% of healthcare spend and important for driving preventive care are still largely not covered under the insurance policies. With the advent of digital health and significant government and regulatory interventions like the NDHB & guidelines for tele-medicine, epharmacy etc. this is the right opportunity to enhance the scope of health insurance benefits to cover OPD expenses.
Mr Ritesh Kumar, Co-Chair, FICCI Health Insurance Committee and MD & CEO, HDFC Ergo General Insurance said that the industry has risen to the occasion to alleviate the pain of its policyholder impacted by COVID-19 to ensure coverage and faster turnaround time for claims approval, especially cashless.
FICCI-PwC report ‘Revamping India’s Health Insurance Sector with Blockchain and Smart Contracts’ & ‘Health Insurance Consumer Pulse Survey’ were also released during the webinar.
