Mother Sparsh Set To Foray Into Feminine Products Segment
Mother Sparsh, baby care products brand, is all set to foray into feminine products segment. The brand has registered many fold business growth even during the Covid-19 pandemic.
The sales surged from Rs 50 lakh per month between December 2019 and February 2020 to approximately Rs 2 crore per month from May 2020.
The target for the current financial year is to register a sale of around Rs 40 crore. A range of 15 feminine products are also slated to be launched before November 2020 to ensure the fulfillment of this objective. As the process of R&D has already reached its completion, the company is confident of scaling the chart in the personal care segment.
The FY21 commenced with a sudden surge in the queries for natural and organic products, resulting in 4x growth in the business revenue. Advancement in revenue numbers was witnessed across all range of products offered by Mothers Sparsh. In comparison to the same period last year, the company has registered an 8x YoY growth.
Referring to the growth, Mother Sparsh co-founder and CEO Mr Himanshu Gandhi said, “The global pandemic has tweaked our perception towards health and hygiene, making it a top priority, especially with regard to our children. So far, over 4 million babies are born in India in 2020, and our healthcare mechanism has been at the forefront of providing improved maternity care during these testing times. Mother Sparsh is happy to have served many new parents, and this growth indicates the trust our customers have on us.”
He further stated, “We are highly motivated to expand our product production further to serve new parents and provide them with the best natural baby care products. We target to close FY21 with revenue between Rs. 35-40 crore.”
Most of the demands were generated via online platforms. The heightened number of new customers discovered the brand and the required products online, and the company website experienced a steep growth in traffic. The company is focusing on increasing production of the current product range, expanding the same to meet new demands, and enhancing UX across platforms.
Given the ongoing emphasis on the healthcare requirements of mothers, the company is also working on a new product range for females and new mothers. The range is scheduled to be launched in the month of November this year.
